Hill and Dale is a daycare and preschool based in Los Angeles that needed an updated logo & website to provide information to parents and promote their services to potential new customers. I designed this logo & website with the team at Abby Ryan Design Abby Ryan Design.
We kicked off the project with a rebrand to give the daycare a fresh logo to establish their playful and trusting personality.
After starting the logo, established a user story through my knowledge of user & business goals.
Then, I designed wireframes and developed three potential UI kits that reflected the companies playful and elevated nature. After reviewing the various directions with the team at Hill & Dale, I designed the final user interface, implementing their new branding and imagery.