Nancy's Fancy Gelato & Sorbetto is an artisinal ice cream line by award-winning chef, Nancy Silverton.
The website was created to promote their brand to potential sellers and customers. First, I started with by establishing the site's navigation and user stories. We worked with the brand to define user goals and business goals - and ultimately final user tasks. With an established eccomerce user-story, we then built wireframes to ensure the user was effortlessly lead to their goals. From the wirefreames, I developed UI kit that was rich with italian textures, colors, and fonts that were inspired by the brand's heritate.