NANC'S FANCY GELATO & SORBETTO

Nancy's Fancy Gelato & Sorbetto is an artisinal ice cream line by award-winning chef, Nancy Silverton. 

The website was created to promote their brand to potential sellers and customers. First, I started with by establishing the site's navigation and user stories. We worked with the brand to define user goals and business goals - and ultimately final user tasks. With an established eccomerce user-story, we then built wireframes to ensure the user was effortlessly lead to their goals. From the wirefreames, I developed UI kit that was rich with italian textures, colors, and fonts that were inspired by the brand's heritate. 

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ART DIRECTION

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[unex_ce_button id="content_7fyisai2q,column_content_h8of7ugef" button_text_color="#000000" button_font="semibold" button_font_size="13px" button_width="auto" button_alignment="left" button_text_spacing="2px" button_bg_color="#ffffff" button_padding="0px" button_border_width="0px" button_border_color="#ffffff" button_border_radius="0px" button_text_hover_color="#2b8dfb" button_text_spacing_hover="2px" button_bg_hover_color="#ffffff" button_border_hover_color="#ffffff" button_link="https://arroyodesign.com/" button_link_type="url" button_link_target="_blank" has_container="" in_column="1"]ARROYO DESIGN[/ce_button]
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